From October 6th to 7th, 2023, an exposition on therapy lifestyle “Therapy World Tokyo 2023” was held at the Tokyo Metropolitan Industrial Trade Center Hamamatsucho Hall. Held under the slogan “Two days on how to integrate therapy & natural treatments into work and daily life,” the exhibition was divided into four categories: “Aroma & Herb,” “Therapy & Beauty,” “Fortune Therapy,” and “Food Therapy.”
VegeProject Japan had a booth at the “Food Therapy” section, as a supporting organization for this exhibition. The venue was bustling with industry professionals, as well as many general visitors interested in therapy lifestyles and natural treatments, resulting in a diverse range of visitors at our booth.
In addition to promoting veganism and the plant-based lifestyle, we also introduced visitors to some of VegeProject’s activities, including vegan certification. Displayed at our booth were a wide variety of products certified vegan by our organization from ramen to eyeshadow, enabling visitors to examine the products.
We were delighted to receive numerous questions regarding veganism, from the impact of plant-based diets on health, to ways of incorporating veganism into everyday life. Many of the visitors seemed to take interest in phrases such as “additive-free,” “organic,” and “gluten-free”, and we felt that veganism as a lifestyle resonates with these health-conscious individuals.
The extent to which visitors were familiar with the concept of veganism varied widely. Some were vegan, others had vegan acquaintances, and others were encountering concept for the first time. We sincerely hope that this event has fostered interest in veganism, as well as understanding of the positive impact that plant-based lifestyles can have on our lives.
We would like to express our heartfelt gratitude to the administrators of Therapy World 2023, all the exhibitors who participated alongside us, and every visitor who took the time to visit our booth.