We support the creation of vegan and vegetarian choices in Japan

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Reasons to promote vegan/plant-based choices

Global warming

Greenhouse gas emissions from animal agriculture are more than the combined exhaust from all transportation
(cars, planes, vessels, etc.).

Steinfeld et al. (2006). Livestock’s long shadow: Environmental issues and options.

Healthcare

Vegan and vegetarian food can prevent the risk of heart disease,
high cholesterol, high blood pressure, diabetes and cancer.

Melina, V., et al. (2016). Position of the Academy of Nutrition and Dietetics: Vegetarian Diets

Animals

In Japan alone, more than 326 millions of cows, pigs and chicken are currently being raised, mostly at factory farms, and countless of fish are killed every year.

Ministry of Agriculture Japan (2023). 畜産統計調査

Sustainability 

Plant-based products tend to be resource-efficient. The same piece of land can be produce either 1 beef burger, or 27 vegan patties.

Khan, S, et al. (2019) Environmental Life Cycle Analysis: Impossible Burger 2.0

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