On May 31, 2025, an interview article about plant-based topics with VegeProject Japan’s representative Haruko Kawano was published on the web magazine @Living.
@Living is a web magazine operated with sponsorship from Daiwa Living Co., Ltd. It creates and shares articles that support “a step-ahead, new lifestyle” through content about food and living.
The article introduces topics such as the difference between plant-based and vegan, their history, the spread of plant-based eating in Japan and abroad, and notable manufacturers working on plant-based initiatives.
The interview was conducted at a VegeProject-certified vegan restaurant in Asakusa called Vegan Eat Tokyo, and includes photos of dishes like “lotus root hamburger steak” and “wheat gluten cutlet.”
The article also introduces the appeal of plant-based food and what inspired Kawano to become vegetarian.
You can read the article from the link below.
From meat to cheese and sashimi! The world of cutting-edge plant-based food closing in on ideal deliciousness through technological innovation