On April 19th, Heinz Japan Ltd. hosted the “Plant-Based Study Group” at the Heinz Kitchen.
The company started selling commercial plant-based ingredients such as “Plant-Based Demi-Glace Sauce”, “Plant-Based White Sauce”, and “Plant-Based Falafel” this March. These products have already received a great response from the industry.
These products are certified vegan by VegeProject Japan, and they have our vegan mark on the front of the products.
※Click here for an article about the products: Heinz broadening Plant-Based choices by launching authentic vegan source and falafel. (Japanese only)
In the study group, Maki Hayakawa, from Heinz’s Business Sales Headquarters and Marketing Department, first introduced its history, product development, and perspective on the plant-based market. Haruko Kawano, the director of the VegeProject, subsequently talked about Plant-Based market trends, backgrounds, and prospects under the title “The present and the future of Plant-based market.” In addition, we also introduced our vegan mark, which is most frequently used in Japan, and the significance of getting vegan certification from both consumers’ and businesses’ points of view.
After the presentation, the participants did taste testing comparing Heinz’s non-vegan sources and vegan counterparts and also tasted freshly cooked Plant-Based meals by Heinz’s exclusive chef.
The dishes were:
・ Hayashi rice and pasta with plant-based demi-glace sauce
・Gratin with plant-based white sauce
・Plant-Based falafel with guacamole and pickles.
The meals served at the Heinz’s Plant-Based Study Group for media
One participant said, “The presentation was beneficial because I didn’t have enough opportunities to get accurate information though I knew that Plant-Base is now a hot topic. ” The questions from the participants continued even after the closing time.
We will continue to work together with the people involved in our activities and won’t disappoint you.