From February 26 to 28, 2025, “Health and Wellness Japan 2025”, one of the largest business trade shows in Japan in the “Health & Wellness” field, was held at Tokyo Big Sight.
Within this trade show, our organization once again set up an area dedicated to vegan and plant-based products called the “VegeProject Zone”. On the first day, we also hosted a business seminar on vegan and plant-based topics and held a panel discussion together with exhibitors from the same area.
In the “VegeProject Zone,” a total of 12 companies, including those that have obtained our organization’s Vegan Certification, exhibited and introduced their products and initiatives. VegeProject also held a booth within the area.
Examples of vegan and plant-based products introduced in the VegeProject Zone:
・Eggplant and tomato sauces, rose jam, marmalade ( Arujasu Vorld Co. Ltd.)
・Tomato-flavored vegan butter (Bi Tomato Co., Ltd.)
・Ice cream made using fruit from Miyazaki Prefecture (C&G Miyazaki LLC)
・Shochu and ginger plum wine (Hayashi Shuzou Co., Ltd.)
・Fish alternatives such as vegan mentaiko and tuna, and soy meat (Karuna Co., Ltd.)
・Seasonings and retort pouch foods made with organic ingredients (KAZETOHIKARI Co., Ltd.)
・Deep-fried vegan meat “Karuage” and soybean chips (N.D.C. Co., Ltd.)
・Gluten-free muffins (Plant Farm by HealthyTOKYO)
・Soy meat hamburger with demi-glace and white sauce (Shuuei Co., Ltd.)
・Vegan ham, pea-based meat, white sauce, meat sauce (San-iku Foods Co., Ltd.)
・Ready-to-eat side dishes such as Thai curry, nibitashi, miso dengaku, caponata, etc. (Vefan Co., Ltd.)
・“Sendai-fu (abura-fu)” , traditional gluten bread from Miyagi Prefecture (Yamagataya Shoten Co., Ltd.)
・Vegan certified products (VegeProject Japan)
Also, on the first day, February 26, we held a business seminar entitled “The Current State of the Plant-based/Vegan Business and Tips for Product Development and Sales Channel Expansion.”
In the first half, our organization’s representative Haruko Kawano delivered a lecture. She introduced global and domestic trends related to vegan and plant-based topics with concrete examples and also discussed the reasons why businesses should engage in this field.
After that, seven companies exhibiting in the VegeProject Zone took the stage in two separate parts, and participated in a panel discussion. They shared their initiatives, product features, and their perspectives on vegan and plant-based offerings.
We would like to express our heartfelt gratitude to all the exhibitors who helped create the VegeProject Zone with us, the businesses who spoke at the seminar, the management office that set up the VegeProject Zone, and the many visitors who stopped by our booth and seminar. VegeProject Japan will continue working to further expand the vegan and plant-based market.
