From Wednesday, February 25 to Friday, February 27, 2026, “Health & Wellness Expo 2026” will be held at Tokyo Big Sight. Now in its 44th year, this exhibition is one of Japan’s largest business trade shows in the health sector. A wide range of products and services related to human and planetary health will be showcased, along with numerous business seminars that can be attended free of charge.
“VegeProject Zone” Specializing in Vegan and Plant-Based Products
Our organization will set up the “VegeProject Zone” within the Organic & Natural EXPO area of this exhibition, jointly exhibiting with a total of 14 businesses that handle products certified under our vegan certification program.
In this area, visitors will find a diverse lineup of vegan and plant-based products, including meat and fish alternatives, dashi and seasonings, muffins and ice cream, cosmetics, and more. Samples will be available for some food products, allowing visitors to taste them while engaging directly in business discussions with representatives from exhibiting companies.
Image from the VegeProject Zone in 2025
VegeProject Zone exhibitors (in Japanese alphabetical order):
・Azuma Foods Co., Ltd. (tuna and negitoro alternatives, seasoned soy-based meat products)
・KAZETOHIKARI Co., Ltd. (organic Chinese seasonings, green juice, curry)
・Karuna Co., Ltd. (squid and shrimp alternatives, soy-based meat products)
・Saniku Foods Co., Ltd. (ham and corned beef alternatives, meat sauce, white sauce, etc.)
・Shochiku-en Co., Ltd. (gluten-free baked sweets and cakes)
・Nihon Beauty Corporation (powdered green juice)
・Hamaya Katsuobushi Co., Ltd. (bonito dashi alternatives)
・VEGITALADVANCE Co., Ltd. (emergency food products, drip coffee)
・Yamagataya Shouten Co., Ltd. (Sendai-fu [fried wheat gluten])
・C&G Miyazaki LLC (ice cream made with fruits from Miyazaki Prefecture)
・F room Inc. (eyelash serum products)
・HealthyTOKYO Co., Ltd. (gluten-free muffins)
・iVegi Co., Ltd. (tempeh nut bars by Xiang Heh Jia Biotech LTD., fruit gummies by Cabala co., Ltd., etc.)
・TSU-MU-GU Co., Ltd. (retort pouch curry and tomato stew)
・VegeProject Japan (introduction of vegan-certified products and vegan initiatives)
Seminar Delivering Key Insights to Succeed in the Japanese Vegan and Plant-Based Market
On Wednesday the 25th from 13:30 to 14:30, a free business seminar on vegan and plant-based topics will be held. Following a keynote speech by our representative director, Haruko Kawano, a panel discussion will take place featuring businesses that have already built a track record in the vegan market. Seminar attendees are also scheduled to receive vegan food products as a gift. 
We warmly invite not only those interested in vegan and plant-based initiatives, but also businesses already implementing them, as well as organizations with an interest in health, sustainability, and the SDGs.
Advance registration for exhibition entry and prior application for the seminar are required. Both are free of charge.
Seminar title: A Promising Market at the Intersection of Health and Sustainability – Three Key Factors to Win in the Vegan and Plant-Based Market
Facilitator: Haruko Kawano (Representative Director, VegeProject Japan)
Date & Time: Wednesday, February 25, 13:30–14:30
Participation fee: Free (applications accepted on a first-come, first-served basis)
Seminar details & registration: Here (please select “Plant-Based”)
Health & Wellness Expo 2026 – Event Overview
Date: February 25 (Wed)–27 (Fri), 2026, 10:00–17:00 each day
Booth location: 6A-11
Admission fee: Free with advance registration. Without registration: JPY 5,500 (tax included)
Advance registration URL: https://healthcareweek02.jmb0.com/2026dkzl/form.cgi
*This exhibition is a business trade show intended for B2B transactions. Visitors without business cards, as well as general visitors and students, are not permitted to enter.
Organizer: Informa Markets Japan Co., Ltd. Official website: https://www.this.ne.jp/
