Premium Food Show 2026 will take place at Tokyo Big Sight between April 15 (Tue) and April 17 (Thu).
This exhibition specializes in global food themes such as vegetarian, vegan, gluten-free, and halal. It consists of four areas: “VegFood EXPO,” “Halal Market Fair,” “Gluten-Free Corner,” and “Organic Food EXPO.”
This exhibition is scheduled to be held together with other food and beverage exhibits, including “FABEX 2026,” one of Japan’s largest exhibits in the ready-to-eat and dining-out industries. Every year, many businesses involved in food, beverages, and dining participate.
Setting Up a Dedicated Area for Vegan Foods and Ingredients
A special vegan food and ingredient area called “Veg Food Expo” will be set up again this year as a joint project between VegeProject Japan and Premium Food Show.
In this area, we will showcase a wide variety of vegan products—such as vegan meats and seafood, cheese alternatives, retort and frozen foods—together with businesses who have acquired our vegan certification, as well as other companies offering vegan products.
See our previous article for a look at the 2025 edition of the Premium Food Show:
Vegan-focused Exhibition Area & Seminar Participation at Premium Food Show 2025
Seminar with NHK Program Production Director
On April 17 (Fri) from 11:00 AM, a seminar will be held featuring VegeProject Japan’s representative Haruko Kawano and Takahiro Shirakawa, a director who produces programs for NHK.
The session will focus on communication techniques for promoting vegan products and effective marketing strategies.
Click the image to go to the seminar registration page
～Details～
Title: How to project your products? Communication techniques to create empathy, as considered by a vegan expert and a TV director
Speakers:
- NPO VegeProject Japan, Representative Director: Haruko Kawano
- TV News Director: Takahiro Shirakawa (Currently in charge of special features for the news program “Newsoon” at the NHK News Bureau)
Date: April 17 (Thu), 11:00 AM – 11:40 AM
Participation Fee: Free
How to Register: Please scroll down the seminar registration page and fill out the “Seminar Participation Registration Form.”
*Registration for the exhibition is also required.
Organize an individual meeting with exhibiting manufacturers
During the exhibition, you can pre-book time to talk with exhibitors individually and exchange information about their products. These are informal sessions, so please feel free to apply.
・V2 Agroludens Co., Ltd.: Comeat, an alternative protein made from rice and koji; syrup made only from rice; and retort foods using Comeat
・V4 Karuna Co., Ltd.: Squid and shrimp alternatives, soy meat products
・V6 Saniku Foods Co., Ltd.：Alternatives for ham and corned beef, white sauce, meat sauce, Vege de Tacos, gluten burgers, gluten meat, small pea meat granules, medium pea meat granules
・V7 Acrobio Healthcare Inc.: Herbal medicine, supplements, tea, coffee, and plant-based multivitamins
・V9 TOROS LLC：Lemonade and other products from Turkey
・V10 Hamaya Katsuobushi Co., Ltd.: MAGI DASHI (100% plant-based all-purpose broth and white dashi), plant-based bonito-style broth
・V13 Maruzen Food Industry Co., Ltd.：Ramen soup (tonkotsu-style, soy sauce, tantan)
・V14 Mise Shoji Co., Ltd.：Organic frozen foods, frozen foods
・V15 Yamagataya Shouten Co., Ltd.：Sendai-fu
・V16 Rokko Butter Co., Ltd.: “PLANT MADE Shredded” and “PLANT MADE Creamy Soft,” animal-free, vegan cheese alternative plant-based foods
・V17 Hemp Foods Japan Co., Ltd.：Hemp seeds, hemp protein, domestically produced hemp charcoal powder, hemp bran
[Event Overview]
Premium Food Show 2026
Date: April 15 (Tue) – 17 (Thu), 2026 (10:00 AM – 5:00 PM each day)
Venue: Tokyo Big Sight, East Hall ※VegeProject booth: PF-2
Organizer: Premium Food Show Executive Committee
Eligible Participants: Industry professionals only (not open to the general public)
Official Website: https://premiumfoodshow.jp/2026/
How to Attend: Apply via the advance visitor registration form
Entrance Fee: Free with pre-registration; 5,000 yen without pre-registration
We look forward to welcoming you at the event.
